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How to Make a Whiteboard Video
Whiteboard videos, explainer videos, animated videos – whatever you choose to call them – are taking the internet by storm. They’re a quick and effective way to educate your audience and turn tedious...
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Beyond High Definition: Post Freedom in 4k and 6k Video
Ever sat in a post session and realized that the footage you captured can’t be edited to your needs? Have you ever thrown together a last-second shoot without knowing exactly how you’ll use the...
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How To Make Your Marketing Video Great
The value of video can’t be overestimated. But to get the most from your content, you’ll have to appeal to ever-more sophisticated viewers. Hitting that moving target of what constitutes a “good” video...
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Beyond High Definition: Resolution in 4K and 6K Video
High resolution is vital to producing a high quality video. And when you shoot video beyond high definition, you’re able to do exactly that: resolution in 4K and 6K video give you the capabilities...
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The Wonderful World of Casting: Casting Talent For Video
We recently held a huge casting session for one of our clients – it was a great success, and not surprisingly, a lot of fun! Casting talent for video is vital in achieving the right tone for your...
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Beyond High Definition: Stills with 4K and 6K Video
You’ve decided you need a video, and now it’s time to sit down and create a budget for the project. Of course, we’d all like to keep expenses as low as possible, but sometimes it seems like it all...
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Choosing a Director for Video
When it comes to shooting your video, you might be wondering whether hiring a director is necessary. The answer is that it depends. Your project could greatly benefit from having a director on set,...
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Presenting Yourself on Camera
So, your company has decided that they want to produce a video and they’ve chosen you to present on camera. Excellent! Now how do you master the right on-camera presence and, more importantly,...
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The New Age of Product Videos: Who’s Doing It and Why It Works
Gone are the days of traditional product videos. Historically these kinds of videos, whether commercials or online ads, would be about 30 seconds to a minute and the product itself would be...
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Using Video to Sell Your Product
How To Make Effective E-Commerce Videos Who doesn’t enjoy a little retail therapy every now and then? And with the help of online shopping, driving to a store is no longer necessary in order to pick...
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Benefits of Using Whiteboard Videos
So, your company has decided that it wants to produce an HR video explaining changes to the benefits program and how to proceed with open enrollment this year. It’s your task to make sure everyone...
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Changing Behavior, One Video Scenario at a Time
Using Video to Meet Training and Development Goals What makes a Google a Google? Or an Uber an Uber? Yes, it’s true, they attract top talent – but they do more than just that. They invest in the the...
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Call-To-Action Buttons: Why They Work & Why You Need Them
Find the right call-to-action for your video. USING CALL-TO-ACTION (CTA) BUTTONS IN VIDEOS You’ve decided to create a video, way to go! Now, you’re brainstorming on how to create your masterpiece and...
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Rethink Workplace Learning
How to Prevent Job Hopping Can you imagine a company that doesn’t invest in training their employees? Yeah, I can’t either. As a digital media company, we’re constantly creating training and e-learning...
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The Laws and Ethics of Video Production
The Ins and Outs of Copyright Laws for Video Do no harm. Film no harm. When producing a video there is a lot to keep in mind – the framing of the shot, the sound, art direction, and any other number of...
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The Importance of Thumbnails
How the Right Thumbnails Can Increase Engagement with Video In the world of video marketing, one of the toughest challenges is simply getting people to click on your video. It’s been said that over...
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Protected: Corporate eLearning Video Scenarios – AMP White Paper
This content is password protected. To view it please enter your password below: Password: The post Protected: Corporate eLearning Video Scenarios – AMP White Paper appeared first on Abernethy Media...
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Choosing a Director for Video
When it comes to shooting your video, you might be wondering whether hiring a director is necessary. The answer? It depends. Your project could greatly benefit from having a director on set, but only...
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Brand Awareness vs. Direct Response: Marketing Simple Enough for an English...
When it comes to creating media, your digital assets are only as strong as your defined project goals. That’s why we here at AMP have learned that identifying where your video falls in the marketing...
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Corporate eLearning Video Scenarios – AMP White Paper
Creating Corporate e-Learning Video Scenarios for Facebook: Managing Diversity for a Global Audience BACKGROUND Video, as a tool, has been shown to be extremely beneficial for training, coaching, and...
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